Justin Weissman has hit his stride, finding the business model that works best for him at Primary Residential Mortgage. As a branch manager with the direct lender, he has created his own business that allows him to develop his own client base and be the product that he is selling. Weissman is a natural in the mortgage industry coming from the finance, subprime lending, and retail loan industry where he earned a reputation as a record breaker. Looking for more, he joined Primary and has created a business that is 100 percent referral-based. “I took the leap and now I’ll close 200 loans this year, he says. Through Primary, Weissman has the flexibility to offer a variety of loan options to the Florida market he serves. From conventional to FHA and VA and down payment grant assistance, he is able to suit the right loan to the right client without restrictions. “Since I found Primary my life couldn’t be better,” he says. “We have outstand-ing rates that lead the industry and the company allows the branch manager to operate the business independently and without interference that can affect branch decisions. They treat people right and that’s really what it’s all about.” With the majority of Weissman’s clients coming from realtors, he knows how important it is to close on time, every time and he has made this his motto. This is in addition to being available 24/7 for them and their buyers. He realizes how stressful the entire home buying process is and does everything he can to answer questions and calm concerns right through to closing. No matter when a client calls, he picks up and says this is the No. 1 reason that has made him successful in the mortgage industry. The clients that Weissman works worth are more than that just a transaction with him as he has developed close rela-tionships that have extended into friendships. While he is always looking to grow his business, he does evaluate a realtor before he takes them on. “I’m very picky with who I choose to do business with because my reputation is on the line,” he says. When he is looking to add more realtor partnerships to his business, he targets the listing agent as this is a new prospect that many don’t consider. He has their attention for the next 30 days until the loan closes and can really impress them with how smooth the process goes. “This is a now business,” he says. “You have to be on top of your game.” The freedom that Weissman has gained with Primary is something that he is truly grateful for as its business model allows him to be self-sufficient and do what he does best – approve loans. He anticipates growing his team which includes five loan officers today as well as adding to his realtor relationships. With a 10 to 15-year plan to grow the business by 10 to 15 percent per year, he also hopes to give back more to the community. Today, he sponsors several charity golf events and has plans to do even more. “Once you get extremely successful you can continue increasing your time and money to give back more and more each year,” he says. In his free time, Weissman spends time on the golf course and with his fiancé and daughter. He has plans to get married next year and focuses each day on being the best dad and fiancé he can be.